In the United States, the opiate industry has a long history as parasitic freerider on luxury brand names.  Retail heroin entrepreneurs attempt to distinguish their streetcorner blends from those of the competition by adopting memorable names and logos that can be relied upon to stick in the eroded minds of anxious addicts.  Therefore, selling the Coleridge dream of a stately pleasure dome has been updated to adopt the aura of such brands as Lexus, Gucci, Rolex, etc.  The combination of Hollywood glamour and grit have also proven to be reliable hooks for a fickle consumer:  a few years ago, three movie-themed brands –Titanic, Transformers and Terminator– were all on the market at once (long after their theater runs had ended).  Alliteration is not what you’d expect from a drug packaging operation, but there it was.


However, heroin users aren’t merely traditionalists seeking solace in the familiar. They’re also novelty-seekers … which is why they’re using heroin.  Retailers know that, and regularly respond with ‘new’ brands that capitalize on popular culture trends.  When Microsoft and Sony introduce new video gaming consoles, ‘Playstation’ and ‘Xbox’ appear on glassine bags soon thereafter.

So:  how long before we start seeing heroin /fentanyl bags with the logo “Best Actor”?  What’s the product-cycle turnaround time in the heroin mills of Upper Manhattan and Bergen County?



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